SEO guide
Learn SEO, step by step.
A 56-page guide to getting a website found on Google, written from hands-on client work since 2016. It starts from zero, uses free tools only, and lets you work through it on your own site at your own pace.
You receive: a PDF by email, usually within 24 hours of payment, plus free updates and lifetime support.
- 56 pagesof step-by-step guidance in one PDF
- 12,000+ wordswritten for beginners, with the jargon explained
- 70+ imagesscreenshots and examples beside the text
- Free updatesevery new version emailed to you at no cost
What's inside
Six parts, in working order
Each part builds on the one before. Follow it from top to bottom, or jump to the part your site needs most.
1. How search engines work
How Google crawls, indexes and ranks pages, the SEO terms you will keep meeting, and how to make your site easy for Google to read.
2. Keyword research
Understand search intent, tell short-tail from long-tail keywords, find what people really search for, and avoid the common keyword mistakes.
3. On-page SEO
Search-friendly URLs, page titles and meta descriptions, headings, image alt text, internal links and anchor text, one page at a time.
4. Technical basics
XML sitemaps, robots.txt, redirects and canonical tags, page speed, and structured data that can earn rich results in Google.
5. Measure what works
Set up Google Search Console and Analytics, then read the reports to see which pages and searches bring you visitors.
6. Off-site SEO and backlinks
What backlinks are, which kinds matter, and how brand mentions, PR, communities and social media support your rankings.
Look inside
A real page from the guide
This is the first part, Getting Started, on making your site easy for Google to crawl. Every page works the same way, so you always know what to do next.
- A short rule. What to do, in a sentence or two.
- A real example. What to avoid and what to use, with our own site as the model.
- The reason why. So you can apply it to your own site, not just copy it.
Fit
Is this guide right for you?
A quick check, so you only buy it if it will help.
A good fit if you…
- own or manage a website and want it found on Google
- want to learn SEO yourself, step by step
- are happy to work through it one part at a time
- prefer free tools to paid subscriptions
Probably not a fit if you…
- want SEO done for you instead (see our SEO services)
- need a guaranteed #1 ranking by a fixed date
- are looking for link packages or shortcuts
- already work as an SEO professional
The SEO guide, $219
One payment, one PDF, yours to keep, with free updates and lifetime support. Pay securely through PayPal; the guide is emailed to your PayPal address, usually within 24 hours.
Community
Stuck? Ask the community.
Ask questions about the guide, share what you are working on, and hear when a new update is out. Our community lives on Discord, and it is free to join.
Join the Discord
Get help from the team and other readers, and share your progress as you work through the guide.
Prefer email?
Write to info@rankmyniche.com with any question about the guide or about getting your update.
FAQ
Questions about the guide
Who is the guide written for?
Website owners, marketers and beginners who want to understand SEO and apply it themselves. It starts from the basics and builds up, so no earlier SEO knowledge is needed.
What format is it, and how do I receive it?
A PDF of about 56 pages. After payment, we email it to the address on your PayPal payment, usually within 24 hours.
Will I get updates?
Yes, free. Whenever we update the guide or add a new chapter, we email the new version to everyone who bought it, at no extra cost. Updates go to the address on your PayPal payment, so email us if yours changes. This covers updates and additions to this guide; separate new products are not included.
Do I need paid tools?
No. The guide uses free tools, mainly Google's own: Search Console, Analytics, PageSpeed and Trends.
Will it guarantee rankings?
No, and be wary of anyone who says otherwise. Results depend on your competition, your content and time, and usually take months. The guide shows what to do and in what order.
What does lifetime support include?
You can ask questions about the guide for as long as the guide is available: in our Discord community or by email at info@rankmyniche.com. Support covers the guide and how to apply it. It does not include doing the SEO work for you, which is part of our SEO services.
Can I share or resell the guide?
No. The guide is protected by copyright and licensed to you, the buyer, for your own personal use only. Sharing, forwarding, reselling, copying or republishing it, in whole or in part, is strictly prohibited. It breaches the licence, is copyright infringement and is against the law, and we may take legal action against anyone who does it.
Do you also do SEO for clients?
Yes. Rank My Niche has sold hands-on, white-hat SEO since 2016. If you would rather have it done for you, see our SEO services or ask for a free analysis.